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2018 Social Media Stats & Facts by Teodora Thompson

2018 Social Media Stats & Facts by Teodora Thompson

by Marketing Team Marketing Specialist

Posted on April 08, 2018 at 03:31 AM


We send more e-mails than we place phone calls. Chat used to mean face to face communication but now it literary means contacting someone through a message board, responding to a social media post, app or texting.  The world lives and breathes online. Since the invention of the Internet and the skyrocketing popularity of social networks, social media has become the premier outlet to use when it comes to marketing and advertisement.  The current world’s population is 7.6 billion. According to estimates, the number of worldwide social media users reached 1.96 billion in 2017 and is expected to grow to some 2.5 billion by the end of 2018. You need to keep up-to-date with these numbers no matter what type of business you’re in. 

Here are the stats and facts of some of the most popular social networks.   

Google statistics

• 100 billion searches a month

• 40,000 search queries every second

• 91.47% of all Internet searches are carried out by Google

• 1.17 billion unique users

• Every day, 15% of that day’s queries have never been asked before

• Google has answered 450 billion unique queries since 2003

• 60% of Google’s searches come from mobile devices

• By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages

• Google’s data centre uses 0.01% of worldwide electricity. It hopes to cut its energy use by 15% using AI

Facebook Statistics

• Facebook adds 500,000 new users every day; 6 new profiles every second

• 79% of all online US adults use Facebook

• 76% of Facebook users check it every day

• The average (mean) number of friends is 155

• Half of internet users who do not use Facebook themselves live with someone who does

• Of those, 24% say that they look at posts or photos on that person’s account

• There are an estimated 270 million “fake” Facebook profiles

• The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.

• There are 60 million active business pages on Facebook

• Facebook has 5 million active advertisers on the platform.

• Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands

Instagram statistics

• 800 million Monthly Active Users on Instagram

• Over 95 million photos are uploaded each day

• 4.2 billion Instagram Likes per day

• More than 40 billion photos have been shared

• 90% of Instagram users are younger than 35

• Pizza is the most popular Instagrammed food, behind sushi and steak

• 24% of US teens say Instagram is their favorite social network

Twitter Statistics

• 500 million people visit Twitter each month without logging in

• There are a total of 1.3 billion accounts, only 328 million are active

• Of those, 44% made an account and left before ever sending a Tweet

• The average Twitter user has 707 followers

• 391 million accounts have no followers at all

• There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

• Twitter’s top 5 markets (countries) account for 50% of all Tweets

• 65.8% of US companies with 100+ employees use Twitter for marketing purposes

• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

Youtube Statistics

• 300 hours of video are uploaded to Youtube every minute

• 1 billion hours of YouTube videos every day

• More than half of YouTube views come from mobile devices

• The average mobile viewing session lasts more than 40 minutes

• The most viewed video is Luis Fonsi’s ‘Despacito’ with 4.36 billion views

• 9% of U.S small businesses use Youtube

• You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

LinkedIn Statistics

• LinkedIn has 500 million members

• 106 million of those access the site on a monthly basis

• More than 1 million members have published content on LinkedIn

• The average CEO has 930 LinkedIn connections

• Over 3 million companies have created LinkedIn accounts

• But only 17% of US small businesses use LinkedIn

Pinterest Statistics

• Pinterest has 200 million active users each month

• 31% of all online US citizens use the platform

• 67% of Pinterest users are under 40-years-old

• The best time to Pin is Saturday from 8pm-11pm

• In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor

Snapchat Statistics

• Snapchat has 178m active daily users

• 60% of them are under 25

• In 2016, $90 million was spent on Snapchat ads

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About the Author

Teodora’s innovative vision and a decade of experience in marketing brings fresh ideas in establishing, promoting and maintaining brands to generate business. This includes high-tech digital marketing, graphic design, website development, production and distribution of media, print materials such as brochures, ads, direct mail pieces, videos, special events and social media campaigns. She has extensive experience in real estate, retail, legal, medical and financial services marketing.