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Valentine’s Day – The Pink Spending Madness

Valentine’s Day – The Pink Spending Madness

by Marketing Team Marketing Specialist

Posted on February 12, 2016 at 04:00 AM

Is your business ready with a good marketing strategy?

Valentine’s Day – an annual celebration of love and commercialism, love it or hate it. It is coming and it’s going to be commercialized by every possible business out there, be it in retail or services it is no doubt one of the busiest days of the year. Forget New Year, Easter, 4th of July and Superbowl.

Consumer worldwide are expected to spend over USD14 billion on candies, chocolates and soft toys not including the lavish dinner and a night in luxury hotel that comes along.

With the emerging online businesses, many opt to make purchases online rather than driving out stuck in traffic, going through the busy malls to make purchases for their love ones. Online businesses are generally cheaper and malls moreover you are shopping at the convenience of your home.

Many people turned their businesses or started a business through social media, for example Facebook.

Social Media has no doubt transformed the conventional of retail, advertising, marketing and promotion in businesses nowadays, especially in the younger generations who prefer to surf the net for information. Having a social media content manager for your social activities is crucial to the success of any online strategy.

Source:  Jenny Corteza

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About the Author

Teodora’s innovative vision and a decade of experience in marketing brings fresh ideas in establishing, promoting and maintaining brands to generate business. This includes high-tech digital marketing, graphic design, website development, production and distribution of media, print materials such as brochures, ads, direct mail pieces, videos, special events and social media campaigns. She has extensive experience in real estate, retail, legal, medical and financial services marketing.