Why do I Need an Engaging Marketing Strategy?
by Marketing Team Marketing Specialist
Posted on April 22, 2020 at 08:42 AM
In our view, engaging marketing strategy fits the following qualifications: 1. It engages individuals on their own terms, using buyer personas 2. It’s supported on interactions buyers experience with your brand and mapped directly to their buying stages 3. It tells a continuous story, with a unified narrative that evolves throughout a customer’s journey 4. […]
Continue ReadingHow Brands Can Stay Relevant During COVID-19 Outbreak
by Marketing Team Marketing Specialist
Posted on March 22, 2020 at 23:52 PM
Guide to Marketing For Your Business and Things to Consider During Covid-19 Outbreak With companies slashing advertising and marketing budgets, the ad industry could see billions in lost revenue. The industries hit hardest by the pandemic in the US include retail, hospitality, travel, and transportation. No one really knows how long this outbreak will last, […]
Continue ReadingEmbracing Natural Beauty with Olay’s Zero Skin Retouching Promise
by Marketing Team Marketing Specialist
Posted on February 20, 2020 at 22:49 PM
Procter & Gamble owned skincare brand has responded to a growing backlash against skin retouching by vowing to cease the practice in all of its advertising by the end of the year. Skin retouching entails the fine-grain manipulation of make-up to banish blemishes, but this pursuit of perfection has powered a counter-reaction among those concerned […]
Continue ReadingBurger King Just Launched a New Advertising Campaign – The Moldy Whopper
by Marketing Team Marketing Specialist
Posted on February 19, 2020 at 22:20 PM
Burger King has begun rolling out a Whoppers free of artificial preservatives, and the Restaurant Brands International brand is highlighting their efforts with a moldy Whopper. The burger has no artificial preservatives, colors or flavors. The product is available at about 400 restaurants in the U.S. and will reach all restaurants in the country by […]
Continue ReadingMiami Marketing Co Nominated As a Valued Part of Miami’s Innovative Ecosystem by Innovate Miami
by Marketing Team Marketing Specialist
Posted on December 08, 2019 at 21:37 PM
"Miami is at the heart of so much innovation going on globally, and the epicenter for Latin America, but we wanted to focus on the ecosystem itself and on the networks that make it unique," says Rodrigo Rodriguez-Novas, INNOVATE MIAMI's publishing partner. "It's really exciting to see them mapped out in the book." INNOVATE MIAMI [...]
Continue ReadingYouTube Launches a New Fashion Hub for Vloggers
by Marketing Team Marketing Specialist
Posted on September 06, 2019 at 18:22 PM
With over one billion users, almost one-third of the internet, YouTube just YouTube.com/Fashion, a single destination for style content on YouTube. My team likes to call this new hub “slash fashion” and it’ll feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.
Continue ReadingSimplify Your Life with these Free Apps
by Marketing Team Marketing Specialist
Posted on September 01, 2019 at 05:13 AM
We were lost for words when Apple began debuting its “There’s an app for that” phase in 2009. Though we’re already used to having technology simplify our
Continue ReadingThe Future of Facebook is in Messaging
by Marketing Team Marketing Specialist
Posted on July 09, 2019 at 21:40 PM
Facebook may not have created the internet but based on the number of global users on social media, they pretty much own the social web. Together Facebook, Messenger, Instagram, and WhatsApp make for the majority of global users who use social media to communicate with each other. Billions of users mean billions of ad revenue. But due to past and recent issues of data breaches, misuses, bugs and epic outages CEO Mark Zuckerberg is looking to make Facebook and its family of apps more secure with new privacy tools with focus on messaging.
Continue ReadingInstagram Introduces In-App Checkout and No Transaction Fees! Bye-Bye Shopify
by Marketing Team Marketing Specialist
Posted on March 21, 2019 at 19:08 PM
Seems like this might be the end of all third party checkout platforms, including Shopify. Instagram, IG or a.k.a. “The Gram,” is getting better by the day or they’re just simply getting better at getting users to stay on the platform for as long as possible. On March 19, 2019 Instagram revealed a “shopping cart” [...]
Continue ReadingAs seen on CBS Miami: It Takes Hard Work, Style To Be A Social Media Influencer
by Marketing Team Marketing Specialist
Posted on December 13, 2018 at 05:36 AM
It’s someone who makes a living from selling their personality, looks, business, product brands, hobbies or lifestyle on sites like Youtube, Instagram, and Twitter. And, it’s the latest form of entrepreneurship that can earn you hundreds of thousands of dollars each year. Or even more.
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