Luxury Swiss watches Audemars Piguet launched “Focus on the Artists” bringing the Montreux Jazz Festival to Miami's Coconut Grove for the first time. @audemarspiguet @montreuxjazzfestival
Since 2010, Audemars Piguet has been a strong supporter of the Montreux Jazz Digital Project, which focuses on digitalizing and preserving the sound archives of the prestigious Montreux Jazz Festival. In 2019, Audemars Piguet took their partnership with the festival to the next level by becoming a Global Partner. This collaboration is a perfect blend of tradition and innovation, reflecting both organizations’ commitment to nurturing talent and creating exceptional moments. Now, in 2024, the Montreux Jazz Festival brought its Parallel Experience to Coconut Grove for the first time ever, offering exclusive free concerts on the fringe of the festival.
The Montreux Jazz Festival has long been known for its focus on craftsmanship, character, and connection. These values align perfectly with Audemars Piguet’s philosophy of creating exceptional encounters through their craftsmanship and unique character. The partnership between these two organizations is a testament to their shared commitment to excellence in all aspects of their work.
The Audemars Piguet Parallel Experience brings a new dimension to the Montreux Jazz Festival by offering exclusive free concerts that showcase emerging talent from around the world. This initiative not only provides a platform for new artists to showcase their skills but also allows festival-goers to experience music in a more intimate setting. By bringing this experience to Coconut Grove for the first time, both Audemars Piguet and the Montreux Jazz Festival are expanding their reach and providing more opportunities for music lovers to connect with each other.
The Montreux Jazz Festival’s dedication to preserving its rich history through digitalization and restoration of its sound archives is commendable. This project not only ensures that future generations can enjoy the music that has made the festival famous but also highlights the importance of cultural preservation in today’s rapidly changing world. By partnering with Audemars Piguet, an organization known for its commitment to excellence and innovation, the Montreux Jazz Festival is able to continue its mission of celebrating music as a universal language that brings people together.
The collaboration between Audemars Piguet and the Montreux Jazz Festival represents a meeting of minds between two organizations committed to excellence in their respective fields. By bringing the Parallel Experience to Coconut Grove for the first time, both organizations are expanding their reach and providing more opportunities for emerging artists to showcase their talents. The preservation of the festival’s sound archives also ensures that its rich history will be enjoyed by future generations. Overall, this partnership is a celebration of music, culture, and creativity that will continue to inspire audiences around the world.
