Customized landing pages
Once a potential customer clicks an ad, what will they see? Landing pages should be relevant to the message in the ad they just clicked. If the ad features a promotion, position that promotion prominently on the landing page. If you’re driving traffic to a whitepaper, the ad should take the customer to a download form.
Monitoring traffic and conversions on your campaign landing pages is an excellent way to optimize your retargeting campaigns. Try testing different landing pages from the same ad creative—for example, a cart page vs. a category page—to see which has the highest conversion rate. You can then use intent signals from the more recent visit to move the visitor into a new segment, and serve ads designed to move them through the sales cycle. Based on that information, you can make sure that you build a start-to-finish retargeting campaign that converts the greatest number of customers every step of the way.
And don’t forget the creative elements of the campaign: try to maintain a consistent look and feel across the ad, the landing page, and the rest of your site. This can include anything from brand colors and logos to imagery, messaging, and positioning.
Landing page design starting at $149. Please send all request to inquiries@miamimarketingco.com or call 305-389-0566.
