We combat climate change
Miami Marketing directs a fraction of the revenue to help scale emerging carbon removal technologies. Join the growing group of ambitious businesses changing the course of climate change.
Carbon removal is critical to counteract climate change
Miami Marketing funds permanent carbon removal. It will take a global, collective effort to scale carbon removal.
To prevent the most catastrophic effects of climate change, we should aim to limit global average temperature increase to 1.5°C above pre-industrial levels, which corresponds to reducing global annual CO₂ emissions from about 40 gigatons per year as of 2018, to net zero by 2050.
To accomplish this, the world will likely need to both radically reduce the new emissions we put into the air, and remove carbon already in the atmosphere.
Existing carbon removal solutions such as reforestation and soil carbon sequestration are important, but they alone are unlikely to scale to the size of the problem. New carbon removal technologies need to be developed—ones that have the potential to be high volume and low cost by 2050—even if they aren’t yet mature.
Today, carbon removal solutions face a chicken-and-egg problem. As early technologies, they’re more expensive, so don’t attract a critical mass of customers. But without wider adoption, they can’t scale production to become cheaper.
Early adopters can change the course of carbon removal
Early purchasers can help new carbon removal technologies get down the cost curve and up the volume curve. Experience with manufacturing learning and experience curves has shown repeatedly that deployment and scale beget improvement, a phenomenon seen across DNA sequencing, hard drive capacity, and solar panels.This thinking shaped Stripe’s initial purchases and ultimately led us to launch Frontier, an advanced market commitment (AMC) to buy carbon removal. The goal is to send a strong demand signal to researchers, entrepreneurs, and investors that there is a growing market for these technologies. We’re optimistic that we can shift the trajectory of the industry and increase the likelihood the world has the portfolio of solutions needed to avoid the worst effects of climate change.
Global Carbon Project. FF&I Emissions: Gilfillan, D., Marland, G., Boden, T. and Andres, R.: Global, Regional, and National Fossil-Fuel CO2 Emissions, available at: https://energy.appstate.edu/CDIAC, last access: 27 September 2019. Land-use change emissions: Average of two bookkeeping models: Houghton, R. A. and Nassikas, A. A.: Global and regional fluxes of carbon from land use and land cover change 1850-2015, Global Biogeochemical Cycles, 31, 456-472, 2017; Hansis, E., Davis, S. J., and Pongratz, J.: Relevance of methodological choices for accounting of land use change carbon fluxes, Global Biogeochemical Cycles, 29, 1230-1246, 2015.© SSP Public Database (Version 2.0) https://tntcat.iiasa.ac.at/SspDb. SSP4: Katherine Calvin, Ben Bond-Lamberty, Leon Clarke, James Edmonds, Jiyong Eom, Corinne Hartin, Sonny Kim, Page Kyle, Robert Link, Richard Moss, Haewon McJeon, Pralit Patel, Steve Smith, Stephanie Waldhoff, Marshall Wise, The SSP4: A world of deepening inequality, Global Environmental Change, Volume 42, 2017, Pages 284-296, SSN 0959-3780.Hausfather, Z., & Peters, G. P. (2020). Emissions – the ‘business as usual’ story is misleading. Nature. https://www.nature.com/articles/d41586-020-00177-3Peters, G. (2018, September 4). Stylised pathways to “well below 2°C.” CICERO. https://cicero.oslo.no/en/articles/stylised-pathways-to-well-below-2cSanta Fe Institute: Performance Curve Database, http://pcdb.santafe.edu. Nagy, B., Farmer, J. D., Bui, Q. M., & Trancik, J. E. (2013). Statistical Basis for Predicting Technological Progress. PLoS ONE, 8(2).
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