Miami Marketing Agency
Miami Drive

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A luxury car membership company.

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Project Description

Miami Drive's goal was to revolutionize the luxury car rental experience with premium vehicle subscription service, you can choose to drive any car you want, any time. The target audience was the high-net worth individual who travels to Miami destination numerous times in a year and has a second home in Miami. We reached the market through a customized marketing with spokesperson Hélio Castroneves, American Express, high-end race car and private sporting events involvement.

Project Details

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Client: Miami Drive

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