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Trending Now: Shoppable® Instagram Content

by Marketing Specialist

Posted on June 06, 2018 at 05:11 AM

As of June, Instagram reached 1 billion monthly active users, up from 800 million in September 2017. Instagram is used by 31% of American women and 24% of men. Engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Outside China, almost 50% of Instagram users conduct product research on social media. Those are astronomical numbers and exciting news for every brand that has a presence on the platform and if your company doesn’t have an Instagram profile, here is another reason why you should.

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