by Marketing Team Marketing Specialist
Posted on June 29, 2016 at 15:43 PM
The real estate market is picking up once again after hitting an all time low just four years ago. However, it is not easy to chalk out a marketing plan based on the age old marketing strategies that realtors use. Real Estate Marketing Specialist Teodora Thompson is willing to share some tips that are bound to succeed today. The manner of lead generation in the real estate market has altered substantially with virtual events attracting the millennial generation. The marketing guru highlights the ideas that work. Although a few of them are slightly offbeat but you can expect them to succeed once you follow the tips diligently. Do read on before you begin on your campaign. Best of Luck!
1. Generate Hot Leads Using Zillow
Looking for a house is not dependent on contacting the local realtors anymore. According to the statistics put forward by the, “National Association of Realtors” it is the Internet that doubles up as the biggest real estate market now. It would therefore be a great idea to be on Zillow, the most popular website related to real estate at present. It enjoys almost 130 million visits a month and could help you earn handsomely from commissions.
2. Write Descriptions that Sell
You should better learn to write great descriptions about the house that you have listed, if you want it to be irresistible to your client. Mere facts will not do here. Your words should have the power to attract a potential buyer.
3. Make a viral real estate video
Do invest some time and post a viral video on social media. An entertaining video that is both funny and interesting will definitely reach out to a wider audience thanks to Facebook, Twitter, Instagram, YouTube, Google+, Linkedin, Yelp and others.
4. Generate more leads with text message marketing
Generating more leads does have to depend on advertising anymore. Be ready to unleash the power of mobile phones via marketing with the aid of text messages. You are likely to be inundated with texts requesting the details once you have your number on the marketing campaign.
5. Send regular emails to your clients and prospects
Keep in touch with all your contacts by emailing them on a regular basis and requesting them to check your blogs or listings.
6. Set up a Google Adwords Campaign
Marketing campaigns become easy once you turn to Google Adwords for help. So, go ahead and set up an account in order to rope in the biggest advertising platform online.
7. Start advertising on Facebook
Social media marketing is big today. It sure works for real estate marketing too. However, do engage a professional to create a great advertisement on Facebook in order to attract your target audience.
8. Create a monthly local based Newsletter
Do start sending a local monthly email newsletter to your target audience. However, make sure that your newsletter is visually attractive with a strong subject that appeals to the local property seekers. Including your contact information along with the key information about your listings for sale and rent will definitely go a long way in generating regular leads.
9. Host weekly Open Houses
Holding open houses has been in vogue from time immemorial. Do keep continuing the tradition weekly albeit in a slightly different way. Do take the help of technology by advertising the event on Facebook or on your personal website and display the properties on sale enticingly.
10. Hire a SEO expert to manage your Online Reputation
It would be best to employ a SEO expert who can ensure top search engine rankings for you to promote you as a top and trusted real estate personality for your specific farming area.
Do not forget we are here to help! Contact Miami Marketing Co. at (+1) 305.389.0566 for more details.
About the Author
Teodora’s innovative vision and 25 years of experience in marketing bring fresh ideas in establishing, promoting, and maintaining brands to generate business. This includes high-tech digital marketing, concept development, website development, production and distribution of media, print materials such as brochures, ads, direct mail pieces, videos, special events, and social media campaigns. She is the #1 certified social media professional in Miami by years of experience with a proven marketing track record of success in the areas of real estate, retail, legal, medical, and financial service industries. Follow Teodora on Instagram @teodorathompson