Miami Marketing Company
YouTube Launches a New Fashion Hub for Vloggers

Tory Burch Fashion 2020 Show Miami Marketing Co Creative agency youtube fashion vlog

Google’s very own video site launches /Fashion Hub for fashion and beauty.

With over one billion users, almost one-third of the internet, YouTube just YouTube.com/Fashion, a single destination for style content on YouTube. My team likes to call this new hub “slash fashion” and it’ll feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.

Miami Vlogger Miami Blogger Miami Marketing Agency YouTube Videos Fashion Marketing

Style content from your favorite YouTube creators

Creators are, and always will be, the heartbeat of our platform and /Fashion is no exception. We’ll have a featured section dedicated to creators where you can get ready with Camila Coelho, join Jenn Im for a Fendi fashion show in Rome, watch Ingrid Nilsen attend the CFDA Awards with Chanel, and comment on style challenges from Safiya Nygaard. Looking for the latest in beauty? Check out our ‘Beauty Today’ section where you can find content from gurus such as Jackie Aina and Huda Beauty.

Industry collaborations

One of the most thrilling parts of the new Fashion & Beauty department has been to foster collaborations between fashion brands and our creators. Look no further than Louis Vuitton, who teamed up with Emma Chamberlain and the Dolan Twins; and Dior, who invited Wengie, the Merrell TwinsDulceida and Juanpa Zurita to their shows in the past 12 months to create fabulous fashion content. We’ve also helped established creators welcome new fashion professionals onto the platform, like when RuPaul’s Drag Race winner (and fledging YouTube creator) Violet Chachki teamed up with Gigi Gorgeous for a makeup makeover.

Straight from the Runway

Just in time for the kickoff of September Fashion Month, we’ll be livestreaming the latest collections straight from the runway, including Ralph LaurenMichael KorsDior and more. We’ll also take you behind-the-scenes with “Stories of Style,” giving you an inside look into the industry with content from fashion favorites, such as Alexander WangRosie Huntington-Whiteley and Alexa Chung. (PS. While I have you, check out this vlog comedian Pete Davidson did of walking the Wang runway this summer.)

Industry access

We’re also excited to bring new voices onto YouTube from across the industry, including fashion professionals, publishers and brands. One of our breakouts has been ‘Being Naomi,’ Naomi Campbell’s new channel that covers everything from her preflight routine to her emotional return to the Valentino runway. Go behind-the-scenes with LOVE Magazine and British Vogue for fresh takes on industry icons and join Gucci for their ‘Second Summer of Love’ collaboration with Frieze.

Our goal is to make YouTube.com/Fashion a diverse and inclusive place, filled with the latest fashion and beauty trends, content and more. We’ll be working over the coming months to bring more international voices to the page and to localize for global markets. We can’t wait for you to explore our new offering, get inspired by all the great content, and share your favorites with friends. Be sure to come back often, as we have a lot more to come!

Derek Blasberg, Director of YouTube Fashion and Beauty 

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

About the Author

Marketing Team

Teodora’s innovative vision and 25 years of experience in marketing brings fresh ideas in establishing, promoting and maintaining brands to generate business. This includes high-tech digital marketing, concept development, website development, production and distribution of media, print materials such as brochures, ads, direct mail pieces, videos, special events and social media campaigns. She is the #1 certified social media professional in Miami by years of experience with proven marketing track record of success in the areas of real estate, retail, legal, medical and financial service industries. Follow Teodora on Instagram @teodorathompson