In our view, engaging marketing strategy fits the following qualifications:
1. It engages individuals on their own terms, using buyer personas
2. It’s supported on interactions buyers experience with your brand and mapped directly to their buying stages
3. It tells a continuous story, with a unified narrative that evolves throughout a customer’s journey
4. It’s the right fit for your channel – whether it’s being used on your website, in email, on social, or elsewhere
5. It has a clear purpose, and a clear call-to-action for your audience to follow
6. It has pre-defined metrics and is designed to be measurable
7. It is created in the most efficient, effective way possible – without sacrificing quality
We have begun a new era, a new phase of engaging marketing to stay on top of your competition. The new discipline is emerging now more than ever from our “stay-at-home” experience and now brands need to be way more strategic and central than anybody thought. Stay consistent, stay top of mind! See your numbers grow! Speak to a marketing specialist about your business marketing goals. Call +1 (305) 507-5011 or schedule a 15-minute discovery call.
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