Connecting with Your Audience Through Social Media Marketing

by Marketing Team Marketing Specialist

Posted on December 06, 2016 at 04:52 AM

In a viral world with just a few clicks, words can last forever.  They can reach far more than the intended audience, and even make or break a deal. Armed with an abundance of information, buyers are more empowered than ever before and self-direct their journey. In order to capture the buyer’s attention and interest in today’s noisy market, social media content marketing isn’t just nice to have, but a must.
At the Miami Marketing Co., we know the impact of social media and what it takes to engage effectively with your audience. Managing all your social media channels can be a challenge, especially for business owners when they need to focus strictly on developing and growing their business.Our founder, Teodora Thompson, (Certified Social Media Strategist with extensive marketing experience in a wide variety of fields, including real estate, law and finance) is a visionary who has recognized, before any of our competition, the need for social media marketing for businesses. Our services are geared towards small to medium-sized businesses. We work with more than 35 global networks and promote brands on the world’s top social media sites such as Facebook, LinkedIn, Twitter, YouTube, Vimeo, Yelp, Pinterest, Instagram, Google+ and Tumblr.

Engage with your audience quickly and consistently

“We are able to handle and scale our client’s increasingly complex needs, and we absolutely accomplish this every time.” says our Founder and Certified Social Media Strategist Teodora Thompson. We quickly respond to messages, mentions, and comments, identify influencers and leads, and listen closely to the people that matter to your business. We are able to target social conversations across the globe or about your neighborhood – in multiple languages – and be exactly where your audience is.

Strategic Campaigns

Educate First, Sell Second. Our expert team creates and curates content that can be streamed from any social network across web, mobile and any digital screens. Our content is meant to help your consumer, not sell to them. When you freely give your audience something valuable that they’d be willing to pay for, you build trust – which, ultimately, is your most powerful selling tool. At Miami Marketing Co., we create assets that educate our audience about your products or services and how to be more effective while using them. We take you through the different stages of content creation – Plan, Create, Design, Publish, and Measure. These five stages are foundational to any successful content marketing strategy.

Stats to consider:

Design

The way that you visually present your content is almost as important as the content itself – if you can’t entice people to read or view it, your hard work is wasted. Depending on your asset, “design” might mean anything from converting your word document into a simple PDF to treating your content to a custom cover – graphics, design elements, illustrations, info-graphics or videos. The content workflow is as follows:

1. Brainstorm
2. Meeting
3. Create Strategy
4. Outline
5. Rough Drafts
6. Structure, Accuracy
7. Approval from Stakeholders
8. Publish and Promote

Making Smart Business Decisions

At Miami Marketing Co., we understand the conversations around your brand with our real-time analytical tools. We work with over 100 Million data sources and are able to gauge the social sentiment around any brand. Understanding how people feel about your brand is important and we are able to filter results by location, language and gender for a multi-dimensional view of your brand.

Analytics & Reports

Our reports are detailed and data oriented. They are the most powerful analytics that your company can bring to life. We can prove your ROI with detailed and intuitive visual reports. These tangible insights illustrate the success of our social media marketing efforts and also allow us to identify any necessary alterations and retarget to reach a new and existing audience.

It’s time to engage your audience with social media content that educates, inspires and begs to be shared.

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